Birla Opus Paints, a division of Grasim Industries Ltd., has reached a significant milestone by inaugurating its fourth manufacturing plant in Chamarajnagar, Mysore. This move propels the company to become India’s second-largest decorative paint player by installed capacity, raising its total manufacturing capability to 866 Million Litres Per Annum (MLPA).
Highlights of the Chamarajnagar Plant:
- Capacity: 230 MLPA
- Products: Water-based paints, enamel paints, and wood finish paints
- Technologies:
- Advanced polymer synthesis for innovative paint features such as multi-stain resistance, dirt resistance, and crack bridge-ability.
- In-house resin production for solvent-based paints with high corrosion resistance, faster drying, and superior gloss.
- Sustainability: Zero liquid discharge and 4th-generation manufacturing technology for a defect-free, traceable supply chain.
Strategic Expansion Plan:
The company plans to establish six manufacturing plants with a total capacity of 1,332 MLPA, backed by a Rs. 10,000 crore investment. Of this, Rs. 8,470 crore (85%) has already been spent. With four plants operational, the Mahad facility near Pune has entered trial production, and the Kharagpur plant near Kolkata is on track.
Vision for the Future:
Aditya Birla Group Chairman, Mr. Kumar Mangalam Birla, highlighted the aspiration to redefine India’s paint industry, aiming to achieve Rs. 10,000 crore in revenue within the first three years of full-scale operations. This strategic expansion reflects the company’s commitment to quality, innovation, and sustainability in the decorative paint segment.
Birla Opus Paints continues to revolutionize the market with its cutting-edge facilities and innovative product offerings, setting new benchmarks in the Indian paint industry.
Aditya is a versatile writer and journalist with a passion for sports and a wide range of experiences in business, politics, tech, health, and the market. With a unique perspective, he captivates readers through engaging storytelling.