Image for representation only | Photo Credit: Reuters
Tata Consultancy Services, India’s tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar, a London firm that analyses and values brands.
TCS now ranks 45th brand globally, in a list of 100 that includes the world’s most prominent brands across industry sectors, according to Kantar BrandZ Most Valuable Global Brands 2025 Report.
Apple, Google and Microsoft took the first three positions with brand values of $1,299.65 billion, $944.137 billion and $944.13 billion, respectively.
Other Indian brands
Indian brands that found a place in the Kantar list included HDFC Bank (56th), Bharti Airtel (66th) and Infosys (73rd). Brand HDFC Bank was valued at $44.95 billion, Bharti Airtel at $37.09 billion, and Infosys was valued at $33.09 billion.
In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29%, which the same audit polled in 2010.
This growth in brand value and equity highlighted TCS’s sustained brand-building efforts, including high-impact global sports partnerships, customer-centric innovation and consistent marketing excellence, said the report.
Martin Guerrieria, Head of Kantar BrandZ, said, “TCS’s performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS’s strategic sponsorship programmes continue to build a strong global presence and community around its brand.”
TCS’s rise in brand value was rooted in its long-term commitment to humanising technology through experiences that inspire, innovations that transform, and relationships that go the distance, the survey found.
According to data released by Kantar, TCS also sponsors 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contribute $2.25 billion to local economies in 2024, raising $279 million for charitable causes.
Published – May 15, 2025 03:44 pm IST